A Week of Rediscovery
What is Screen-Free Week?
Screen-Free Week is an annual invitation to play, explore, and rediscover the joys of life beyond ad-supported screens. During the first week of May, thousands of families, schools, and communities around the world will put down their entertainment screens for seven days of fun, connection, and discovery.
Even though it’s about turning off screens, Screen-Free Week isn’t about going without – it’s about what you can get! An hour once dedicated to YouTube becomes an hour spent outside; ten minutes whiled away on social media turn into ten minutes spent doodling; a movie on a rainy afternoon is replaced by time spent reading, chatting, or playing pretend!
You can celebrate Screen-Free Week at home, in your school, in your community, or anywhere – just put down those entertainment screens and do literally anything else! You might be surprised at what you find.
(“Entertainment screens” means that you can’t use Screen-Free Week as an excuse not to do your homework or your job. But if you’re a teacher or boss, you can help everyone celebrate by reducing the amount of screen-based work you assign!)
Why Screen-Free Week?
A healthy childhood depends on a surprising thing: play! Through creative play, kids explore their physical world, build their curiosity, and expand their imaginations. But often, time spent on ad-supported screens displaces the kind of creative play kids need to thrive.
It was this displacement that worried Henry Labalme and Matt Pawa when they created TV Turnoff Week in 1994. Over the years, millions of kids and families joined Henry and Matt in turning off their TVs and going outside, playing, and having screen-free fun. In 2010, TV Turnoff Week became Screen-Free Week and it found a new home at Campaign for a Commercial-Free Childhood.
Not only does Screen-Free Week allow people to enjoy time away from news feeds, targeted ads, and autoplay videos, but it gives families and communities an opportunity to come together and connect with each other. Don’t just listen to us, though – hear from Screen-Free Week participants themselves!
Elementary and high school students from Chicago Waldorf School clean up
Welles Park during Screen-Free Week 2017.
What People Are Saying
“I saw my 9-year-old daughter laying on the floor, just daydreaming. I immediately thought, ‘Oh no, she is bored, maybe she could…’ then I stopped myself and just let her lay there. She wasn’t bored, just deep in thought. We don’t always have to be doing something!” – Kim G., Ivins, UT
“When my house had no TV, computer and video games, all I did was read, until one day I dreamed big about becoming a writer. Loving to read gave me an idea to write my own book.” – Anthony, 11, New York
“I wanted to play on my screen, then I thought of something I really wanted to do – play with my friends.” – Damien, first grade, Massachusetts
Who is the team behind Screen-Free Week?
Campaign for a Commercial-Free Childhood (CCFC) is dedicated to ending child-targeted marketing and teaching people about commercialism’s impact on kids’ wellbeing. Since 2000, we’ve led a powerful movement of health professionals, educators, advocates, and parents who believe that childhood should be shaped by what’s best for children, not by corporate profits. By helping kids, families, and communities unplug from ad-supported screens, CCFC helps children get the time and space for creative play – and face-to-face relationships with caring adults – they need to thrive.
Jean Rogers, M.S.Ed
Jean is the Director of CCFC’s Children’s Screen Time Action Network, a coalition of practitioners, educators, advocates and parents working to reduce children’s excessive use of digital devices and support principles of healthy child development. Author of Kids Under Fire, she has been presenting, writing and speaking about children’s screen use since 2009. She holds a Master’s in Education and a Certificate in Parenting Education from the Wheelock School of Education at Boston University. She joined CCFC in 2016, inspired by the work of founder Susan Linn and the organization’s capacity to prevent commercialism from usurping children’s character, habits, and creativity.
Rinny Yourman, J.D.
Rinny is Outreach Coordinator for the Children’s Screen Time Action Network and an advisor for Screen-Free Week. Rinny has worked as a litigator and federal law clerk, currently volunteers for a county consumer protection agency, and previously served as a board member and marketing committee chair at a parenting nonprofit. Rinny earned a JD and a BA in Communications from the University of Pennsylvania. She and her family have celebrated Screen-Free Week for nearly 10 years!
Sam is CCFC’s Program Coordinator. Sam supports CCFC’s programs, including Screen-Free Week and the Children’s Screen Time Action Network. Prior to joining CCFC, she served as an AmeriCorps member at BEST Hospitality in Boston, where she taught English and civics to members of Local 26. Sam studied online volunteer communities at Harvard University, where she graduated with a BA in Social Studies. In her spare time, she enjoys exploring Boston’s green spaces, finding new favorite restaurants, and cooking.
Rachel Franz, M.Ed
Rachel is an advocate for young children, with a deep commitment to helping children and families find meaningful connections in a media-heavy world. Rachel earned a B.A. with honors in Environmental Studies, where she published her innovative research on picture books as a tool for consumerism education, and received an M.Ed in Early Childhood Education from Champlain College, focusing on nurturing preschoolers’ self-control in an “instant gratification society.” Rachel has worked as a founding Director and Lead Teacher at the nation’s largest all-outdoor preschool, and is a founding member of the NAEYC Young Professionals Advisory Council.